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A Short Introduction to SEO - Search Engine Optimisation

Thanks to internet technology, we can now improve our business more efficiently. Every business owner in the world has realized just how important their internet presence can be in improving their business. This is the best way possible to promote what they have to offer and reach a much greater audience with no geographical boundaries. Equipping a business with an internet presence or site has become a very common internet marketing strategy. Thus, it should not be too surprising to see plenty of sites that offer similar products or services. In order to make this online marketing more effective, it is your job to make your site stand out from other similar sites on the internet. This is when SEO or search engine optimization comes into play. It can simply attract more viewers to your site and increase the sales of your online and offline business.

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Search Engine Optimization is the online marketing technique that you can use to increase the rank of your site in the search engine page results. You need to understand that most buyers in this modern era turn to an online search to purchase the items they need. They usually type the required item on the search tab of major search engine sites like Yahoo, Bing and Google. Most of them will only click on the links provided on the first pages of the search results. In short, it is very important for every business owner to put their site on the top of the search results. When the rank of your site in the search engine results is still very low, it is almost impossible for you to attract more visitors to your site. Fewer visitors mean fewer sales.


Search engine optimization or SEO is the right tool you can use to boost the rank of your site. It has a great capacity to put your site on the top page of the search engine results. There are many SEO techniques you can apply in order to improve the rank of your site in the search engine and using the right keywords has to be one of them. Each time a buyer looks for a product, they will type a certain keyword on the search tab. It is very important that you provide your site with the most relevant keywords. This effort will improve the performance of your site in these search engines. Therefore, make sure that the content in your site includes the most relevant keywords, the keywords that most people would search for.


However, we are not suggesting that you overuse the keywords in your site. If you care about the performance of your site in the search engines, it would be best if you can use the keywords naturally. Make sure that you place the keywords in the appropriate and suitable spots. When you use keywords excessively in your content, it is almost impossible to rank it on the top of the search engine results, as the algorithms will enforce a ranking penalty.